Splash Dayz

FY 2021-2022 Annual Budget

Organizational Chart

Description

SplashDayz is a city-owned water park located in White Settlement, TX. We are open to the public from Memorial day to Labor Day, it is the perfect place for the whole family to spend a fun-packed day together escaping the summer heat, getting wet with our variety of water play options and having a splashtastic day! SplashDayz caters to families with children under 12 years of age. The water park has 4 slides, lazy river, wave pool, kiddie pool and a splash pad.

Budget Summary

Personnel Summary

2020-2021 Accomplishments

  1. Reduced operational and concession expenditures
  2. Re-opened water park and attractions after severe winter storm damage and pandemic closure of 2020
  3. Moved the gift shop to the front of the park by front entrance
  4. Promoted OTT and online sales and promotions and reduced groupon day ticket sales
  5. Hosted 96.3 KSCS radio promotional day
  6. Opened three food and drink vending machine areas in the park
  7. Introduced new promotions, "End of Season" pass sale and "Upgrade Day Ticket to Season Pass"
  8. Hired a new water park manager
  9. Made furniture enhancements to cabana areas throughtout the park
  10. Increased overall park sales by 18%

Goals

  1. Become a profitable water park
  2. Deliver a great experience in a safe, clean and fun environment
  3. Created more customer shaded areas throughout the park
  4. Continue to grow sales and marketing opportunities
  5. Expand upon amusement park rides and features

FY22 Objectives

  1. Increase events at water park
  2. Increase School Splash Dayz attendance
  3. Implement safe social operational practices for staff and patrons
  4. Add additional shade sails throughout the park
  5. Increase water park revenues by 10%
  6. Increase online promotional codes
  7. Increase sponsorships.
  8. Add new park features and attractions

Performance Measures



Performance Measures



Performance Measures



Performance Measures