Media

FY 2021-2022 Annual Budget

Organizational Chart

Description

The Media Department oversees the flow of information to and from the public for all city departments through mulitple communication platfoms such as social media, newspapers, PSA's, marketing and promotion and digital media. This department also manages the city's web page and content working with other city departments to ensure the proper and timely flow of information to the public. In addition, audio and visual services are provided through this department to photograph and record City activities, meetings and events throughout the City.

Budget Summary

Personnel Summary

2020-2021 Accomplishments

  1. Created online videos highlighting different departments and organizations during the pandemic
  2. Managed communications and information blasts during pandemic
  3. Completed the setup and training of the MyCivic city app
  4. Implemented and managed virtual platforms for public meetings
  5. Assisted with the implementation of online agenda software
  6. Assisted other departments with the implementation and deployment of online forms for customers

Goals

  1. Provide the public with quality and effective communications through a variety of channels that are informative and/or education in nature
  2. Provide internal support to all departments as needed
  3. Upgrade meeting recording progress to produce higher quality audio and video on recordings of council and board meetings

FY22 Objectives

  1. Make consistent and frequent posts on social media, the City app, the City website, and electronic billboards
  2. Identify the shared traits of the most well liked and widely viewed posts and leverage that information to communicate more effectively
  3. Make strategic software and equipment purchases and learn to utilize these to improve the quality of communications
  4. Update and rework departmental forms on website
  5. Create and maintain an employee intranet
  6. Work with each department to revamp and update their web pages and create new graphics/photos for the pages
  7. Use video software to improve the overall quality of meeting recordings
  8. Assist with the project to have audio/video upgrades done to the council chambers and learn all the new equipment to produce higher quality meeting recordings that also fit the requirements for live streaming

Performance Measures



Performance Measures



Performance Measures