Parks & Recreation - Community Center Operations Department Expenditures
General Fund Department 01-5408
Department Overview
The Yountville Community Center opened in the fall of 2009 with the goal of meeting the evolving and diverse recreational and social needs of people of all ages and interests in our community. We are seeing a more return to normal with classes being held in person and an increase in rental and community events. Although we saw a step back with the COVID-19 pandemic in early 2022, we are looking forward to more events in the remainder 2022.
The Community Center Operations Budget consists of the expenses of operating the Community Center in general as well as expenses and revenue from rentals of the center for events both private and public.
The services offered by the Yountville Community Center are broken into three core areas:
1. RECREATION CLASSES, EVENTS & PROGRAMS
In a typical year, the Community Center meets the needs of town residents and those from surrounding areas as a place to take affordable classes, visit the library, have a free bag of popcorn, meet up to have a cup of coffee or attend or host an event.
2. EVENT AND MEETING RENTALS
The center has five different fee structures: Market Rate Non-resident, Non-Profit/Government rate, Yountville Resident rate, Yountville Non-Profit discount rate and Commercial For-Profit rate. The Town also offers the venue for co-sponsored events to Yountville based non-profits as well as on a case-by-case approval basis of other local non-profits.
The rental side of the Community Center utilizes a part-time staffing model along with the Recreation Coordinator assigned to events to oversee rentals. We provide rental assistance with event set up, monitor events, help with audio and visual equipment set up, ensure that rules and regulations are followed such as facility maintenance and clean-up procedures.
3. TOWN CO-SPONSORED MEETINGS AND EVENTS
The Town has a Partnership/Co-sponsorship program in place that allows the free use or a reduced rental fee for local Yountville and Napa County non-profit organizations or government agencies. This is one important way the Town of Yountville supports the community.
Fiscal Year 2021/2022 Accomplishments
- Implemented a marketing strategy focused on packages to make it easier for potential customers to analyze cost before reaching out.
- Continued branding for Yountville Events with a robust online presence and tools to easily connect potential renters to information.
- The Community Center was the site of the 2021 Grapegrowers multi day Rootstock Conference in November.
- Completed the generator upgrade project to power both buildings from the one, permanent generator as well as install an automatic switch which would engage automatically in the event of a power outage.
Fiscal Year 2022/2023 Goals and Objectives
- Offer Full-Service Packages for customers looking for that type of option.
- Make outdoor improvements to lawn/event patio to make it more ambient for outdoor events.
- Recruit and retain a consistent team of event staff members.
- Continue to balance the needs of programming with rental opportunities.
- Contract with an event photographer to enhance our marketing collateral.
Budget Highlights
- Other Supplies and Materials line 4120 shows an increase for supplies to enhance the outdoor areas of the Community Center including portable trellis screens, outdoor temporary lighting, portable wedding arch and two additional tables for the front plaza to replace the aging ones.
Did You Know?
- From July 1, 2021 – March 9, 2022 we booked 23 paid events of which 3 were multiple day bookings.
- The Facility and Event Specialist has sent 83 quotes to inquiring clients and received and replied to over 200 inquiries.
- We have given 38 tours and have had 1,285 visits to the Yountville Events website with 913 being unique visitors!
Department Expenditures
Program Revenue
Full-Time Staff Allocations
Performance Measures
The Town of Yountville considers it crucial to measure how individual department activity ties into the overall Town Strategic Plan. The Parks & Recreation - Community Center Operations Department focuses on one of the six Town Strategic Plan Critical Success Factors: