Department Finance Information
Department Name: Marketing & Communications
DEPARTMENT WEBSITE: tampagov.net/Communications
VISION AND MISSION:
Marketing & Communications develops and implements public relations strategies to effectively market and communicate information to the public. M & C provides public affairs support and guidance to the Mayor and all City departments in the most efficient and cost effective manner.
GOALS AND OBJECTIVES:
Marketing & Communications strives to promote and support the City of Tampa’s strategic goals, initiatives, and programs utilizing effective communication and public relations strategies. Due to the nature of the work, M & C applies new, as well as traditional communication strategies when working with City departments in order to help them achieve their communication goals while providing all City departments with traditional public relations support.
CURRENT OPERATIONS AND INITIATIVES:
Marketing & Communications has extensive experience in public relations and community outreach. The staff works behind the scenes to develop messaging and programs that effectively communicate the City’s goals, accomplishments, and projects.
Marketing & Communications provides creative communication services including video production, graphic design, social media marketing, and copywriting. Communication managers collaborate with liaisons from each department to develop content planners that map out upcoming programs and initiatives that support the City’s strategic goals to transform Tampa’s tomorrow. Through earned and social media, the team tells City of Tampa’s story and educates the public on programs and services, while also providing customer service.
Operating Budget Analysis
No revenues are earned by this General Fund department. General revenues provide all funding.
Personnel and Operating Expenses decrease from Revised FY2021 is due to increases in salaries, pension contributions, and healthcare costs being offset by the transfer of Cable Communications to Technology & Innovation.