Target: Provide multiple platforms to inform citizens of local culture, and City events.
Current Performance: See below for more information.
The City keeps citizens informed about events in a variety of ways, from street banners to social media to strategic ad placements. The City works closely with community organizations to leverage resources and track sponsorships to ensure return on investment regarding marketing. More robust reporting is now required from organizers receiving City sponsorship, which is used to inform future efforts.
During the COVID-19 pandemic, the City continued to promote local culture and online event opportunities through the #TLHCanDo campaign, a website that showcases ideas and allows residents to submit suggestions. These ideas are then featured on the City’s social media channels, WCOT, local radio, and other outlets.
Outreach tools are selected based on the event and its desired audience. For instance, a targeted effort like the Active Living Expo incorporated direct email contact with people interested in offerings from the Senior Center. A broad effort like the Race Relations Summit incorporated billboards and newspaper ads. The City assesses each event and tailors outreach based on its unique goals.
Communications. Last Updated: August 2022.