Act as the center for collecting market and passenger data useful in planning marketing activities.
Execute a paid media advertising program.
Execute a robust social media engagement program.
Maintain open communication and availability for local media regarding Airport issues.
Execute public events to create greater opportunities for residents to enjoy their Airport.
Manage community outreach and education.
Support crisis communications inherent in the operation of an Airport.
Actively pursue air service opportunities to meet the needs of the community.
Market and promote the use of Santa Barbara Airport as the Airport of choice for the region.
PROJECT OBJECTIVES FOR FISCAL YEAR 2023
Collaboratively develop and execute marketing campaigns to support new and existing service on qualifying route
Develop partnerships to collaboratively supporting marketing and community engagement efforts.