Airport Marketing & Communications

Using a research-driven approach, the Santa Barbara Airport marketing program serves to create regional awareness and support commercial air service, charter and general aviation activities, as well as the broad range of commercial businesses which assure the Airport’s self sustainability.

PROGRAM ACTIVITIES

Act as the center for collecting market and passenger data useful in planning marketing activities.


Execute a paid media advertising program.


Execute a robust social media engagement program.


Maintain open communication and availability for local media regarding Airport issues.


Execute public events to create greater opportunities for residents to enjoy their Airport.


Manage community outreach and education.


Support crisis communications inherent in the operation of an Airport.


Actively pursue air service opportunities to meet the needs of the community.


Market and promote the use of Santa Barbara Airport as the Airport of choice for the region.

PROJECT OBJECTIVES FOR FISCAL YEAR 2023

Collaboratively develop and execute marketing campaigns to support new and existing service on qualifying route

destinations.


Develop partnerships to collaboratively supporting marketing and community engagement efforts.

STAFFING INFORMATION


Authorized Positions

FINANCIAL INFORMATION

MEASURABLE OBJECTIVES FOR FISCAL YEAR 2023

OTHER PROGRAM MEASURES