Front page of the Library's strategic plan
Library's one page strategic plan




Engagement opportunities build awareness of and support for the Library.

Potential Measures of Success

Increase in cardholders

Increase in circulation

Number of outreach events

Social media engagement

Number of partnerships

Partner survey to learn how to deepen relationships


Educate Goal One

Build Library presence in the community by looking for outreach and collaboration opportunities.

Educate Goal One Activities and Planned Timeline:

Inventory, review and track partnerships, create matrix of qualities of partnerships / FY2020

Implement outreach evaluation with “call to action” at each outreach event that can be tracked / FY2020

Start monthly Community Organization Feature / FY2020

Create a formal outreach plan w/flowchart and decision tree / FY2021 Q1

Create a formal marketing plan / FY2021 Q1

Educate Goal Two

Increase awareness of all the Library has to offer.

Educate Goal Two Activities and Planned Timeline:

Create new partnerships for off-site youth and teen programs that we do not have space for in this location /FY2020

Investigate the best way to contact the FBI classes in PSD202 in order to fully promote our specially designed services to them in School Year 20-21 / FY2020 - FY2021 Q1

Implement opengov software for full transparency / FY2020

Use potential partner list to reach out to inform and educate about all the library has to offer / FY2021 - FY2022

Create annual report booklet / FY2021

Review library demographics and saturation rates to determine neighborhoods to target with marketing/communication FY2021 / FY2024 Q1

Track what is promoted in the library, at outreach events, and through social media to see if an increase in usage correlates to promotion (services, collections, etc) / FY2021

Conduct a marketing campaign that features a user of the month--each month featuring a different program, service, collection, super-user, etc. (testimonials) / FY2022

Repeat community survey to look for increased awareness of services / FY2023

Educate Goal One Activity Progress

Q1 and Q2

Beginning in August, the Plainfield Area Chamber of Commerce's Greeter Bag program, will include a "call to action" to encourage new residents to come get a library card. They are being incentivized to visit by bringing in the card we have added to the bag, sign up for a library card and receive a free promotional item ( a to-go thermal mug with logo).
The Library began a monthly campaign featuring a local community organization. The organizations were featured on our large bulletin board on the Lower Level, on our website and social media. Kiwanis, Team Nicholas and Zonta Club of Joliet Area were the first. This activity will resume when we are fully operational.


The Community Engagement & Marketing staff have created a formal outreach plan and a decision tree--this helps staff determine if it's an event that is worthwhile for the Library to participate in or attend, and which ways to market the event and which staff member (may very well be from other departments) is the appropriate one to attend. While the plan has been created, we have been unable to implement it due to pandemic.

Educate Goal Two Activity Progress

Q1 and Q2

Youth Services staff partnered with a local business, Warehouse 109, to hold the annual teen play at their facility. Our building cannot accommodate the performers and an audience in one space. While the play had to be cancelled, we have booked for 2021. By having to have large (more than 75 adults) events held off-site, we hope to demonstrate the need for adequate space at the Library.

The Library purchased Opengov software to provide fiscal transparency, to provide user statistics and to provide narrative information on the Library's strategic plans and future expansion plans and to be able to survey the community. Staff have undergone extensive training, we've begun using some features of the software and will continue to work with it for our monthly statistics and departmental reports.

Community Engagement & Marketing staff are creating a multi-page annual report featuring all of the Library's accomplishments over the FY2020. This should be ready for the September 2020 board meeting.

CE&M staff are using demographics and usage data compiled in Savannah software from OrangeBoy to determine which neighborhoods to target for communication and marketing. This will be an on-going activity.
All other planned activities for this goal have been postponed due to the pandemic.

Educate Goal One Activity Progress

Q3 and Q4

Currently 100 items delivered each month through Chamber

On hold until the building reopens

On hold due to COVID

Educate Goal Two Activity Progress

Q3 and Q4

CEM joined the Downtown Business Alliance (DBA) to create new partnerships for post COVID times

Although school is still remote, Librarian Katie Gulas began presenting monthly live storytimes to one of the FBI classes in December.

Opengov software is currently being used for statistical reporting and marketing purposes

Using a potential partner list to reach out to inform and educate about all the library has to offer remains on hold due to COVID-19.

A multi-page annual report was completed in September 2020. It was shared with the Board in the September board packet and on social media.

Targeted marketing will go out for pilot locker service to surrounding quadrant in January; also using it for the 2021 Winter Reading Challenge.

Another community survey for an increase in awareness of Library services is on hold due to COVID-19.

Community Organization Feature

Library's community board featuring Kiwanis

PPLD cardholder map via Savannah software

Library cardholder map using Savannah software

Promotional mug for call-to-action activity

Library mug for new residents provided by the chamber of commerce




Create meaningful opportunities for individuals to explore and create.

Potential Measures of Success

Increased overall circulation

Increased holdings in various collections based on community input

Number of programs and attendees

High satisfaction and learning at programs

Number of computer sessions

Number of computer classes and attendees

Captivate Goal One

Promote literacy, curiosity, and the love of reading by creating collections that respond to community needs.

Captivate Goal One Activities and Planned Timeline:

Relabel the YA and Teen Fiction Areas to make it clearer to patrons the differences between the two sections / FY2020

Face out some of adult nonfiction collection in stacks to highlight this collection / FY2020

Implement formal Library of Things collection (GoGo Gadgets) and a resource guide for instructions for devices / FY2020

Add memory kits for seniors, people with Alzheimer’s & the caretaker community / FY2021

Create a true Early Literacy Area / FY2021

Research and apply for PLA Inclusive Internship Initiative with an internship focus in Technical Services / FY2021

Investigate improving visibility of title/subject suggestions, particularly in the public online catalog / FY2021

NEW: Create an online list of materials in Own Voices for children and teens / FY2020

New: Conduct a diversity audit of library collections /FY2021-FY2022

Captivate Goal Two

Enhance and grow connections through vibrant programs and access to technology.

Captivate Goal Two Activities and Planned Timeline:

Institute post-program/event online surveys / FY2020

Track topics of one-on-one sessions to gauge need for potential computer classes / FY2020

Conduct a multi-week teen coding program / FY2020

Grow Virtual Reality/Augmented Reality and maker programming / FY2021

Conduct pop-up survey in online catalog re: collections, hold waits, use as teaching tool: reading history, etc / FY2022

NEW: Develop programming that utilizes the new Dremel 3D printer / FY2021 - FY2022

NEW: Present a series of informational and educational videos for families / FY2021

Captivate Goal One Progress

Q1 and Q2

A major re-labeling project of the Teen and YA collections was begun. This is to help patrons distinguish the difference between these two collections, which is not always so simple. This has been halted due to the pandemic.
A Library of Things, named the GoGo Gadgets collection was begun, using dollars donated by Exxon Mobile. A second set of purchases was made in Q2 using funds raised by staff at the Mini-Golf Fundraiser. While the launch of this collection was overshadowed by the pandemic, it's been wildly popular with the community.
A collection of memory kits (Reminiscent Kits) for seniors, adults with dementia and caretakers was begun, using funds donated by the Friends of the Library. The kits are now available for check-out via Home Delivery/Senior Services.
Youth Services staff has curated content on the Library's website, called Own Voices, where kids and teens can find books and other materials written in their voices. Sections include Black voices, LGBTQIA voices and, this fall, LatinX voices for Hispanic Heritage. This will be an ongoing activity.
All other planned activities have been postponed due to the pandemic.

Captivate Goal Two Progress

Q1 and Q2

The activities for this goal for Q1 and Q2 2020 have been paused due to the pandemic. A massive pivot was needed to be able to continue to provide programming and training to our community.

Staff had to quickly learn how to conduct storytimes and craft programs via Zoom or Facebook Live, convert programs into online webinars, and keep an overwhelmed community interested in using the Library as a resource.

The Library expanded access to e-books/audiobooks, streaming content and downloadable options as well as took advantage of vendor offers for access to content that normally would only be available in the Library.

Staff focused heavily on social media with fun content like virtual trivia events, guessing games, scavenger hunts and the like. Statistics demonstrate a significant increase in usage of social media and our online resources.

Staff sought out a method for us to be able to answer phone calls in addition to the email and text questions being regularly answered during the Stay At Home orders. We implemented Google Voice to create a Library Hotline as a way for staff to answer phone call questions from home and then later when staff were in the building but we were not yet open to the public.

All other planned activities have been postponed due to the pandemic.

Captivate Goal One Progress

Q3 and Q4

The Young Adult Fiction area has be re-labeled.

Weeding continues. Shelves were added to the Fiction, Non-Fiction, Large Print, Biography and Foreign Language ranges. Books have been faced out at the end of these ranges. Due to patrons not being able to be in the building periodically and/or in such lower volume, the face out project is being replaced by our diversity audit focus.

Another round of gadgets was added to the collection, including iPads we already owned for ESL students being available for check-out since patrons have been unable to come in the building to use our PCs.

While the physical space is on hold, we did receive a $500 Rotary grant to supplement our virtual early literacy efforts and add to our VOX books collection.

Libraries such as Joliet, Schaumburg and Evanston have ongoing summer inclusive internship programs for high school students. Veronica is gathering more information on these programs to see if this is something that could be done here.

Captivate Goal Two Progress

Q3 and Q4

Because in-person programs are not possible, the YS department purchased Vidcode which allows the Library to run virtual coding classes as well as children and teens to explore coding on their own.

Some activities will remain on hold until in person programming resumes.

Conducting pop-up surveys in our online catalog is being done by the Pinnacle OPAC committee in Spring 2021, ahead of our timeline. Each Pinnacle library has at least one staff member on this committee.

Due to staffing challenges and no in-person programming, the 3D printer has been postponed to FY22.

Based on a survey that over 200 families responded to in August, the YS department adjusted fall programming from videos (our families are very screen fatigued) to a focus on weekly STEAM themed Take and Make Kits for three different age groups.

Library of Things

Library's GoGo Gadget logo

Sampling of Gadgets

Library's GoGo Gadget collection

Reminiscent Kits

Library's memory kits

#OwnVoices curated content for kids and teens

Statistics of Library Activities during Stay-at-Home orders

Library's annual report on virtual use during the closing

Virtual Storytime

Library staff performing virtual storytime




Expand points of service and resources.

Potential Measures of Success

Space recommendations presented

Increase in funds raised

Connect Goal One

Reduce barriers to service by making access convenient.

Connect Goal One Activities and Planned Timeline:

Website accessibility implementation Investigate remote services / FY2020

Implement military service code--no fines for military / FY2020

Investigate remote services / FY2020

Add shelf locations and other information visible to patrons in the OPAC / FY2020

Relabel all call numbers to full author last name and first initial / FY2020 - FY2022

Hire a consultant to create a Master Plan for facilities / FY2021
Implement remote services / FY2021

Implement Automatic Renewals / FY2021

Investigate and then Implement Curbside Delivery / FY2021

Carpeting replacement / FY2021

Create additional individual study options in upper level Bay Area / FY2021
Update and replace public spaces furniture / FY2021

Renovate 30+ year old public restrooms / FY2021

Renovate 30+ year old Storytime Room / FY2021
Implement Fine-Free / FY2022 or FY2023

Create shelf labels to make it easier for young children to identify popular areas of interest in the J nonfiction area (dinosaurs, trucks, space, animals, etc) / FY2021

NEW: Online Library card registration with Library card number provided and 30 days to pick up the card / FY2021

Connect Goal Two

Increase Library resources to ensure growth and sustainability.

Connect Goal Activities and Planned Timeline:

Consider a name change or re-branding by adding “area” to the name / FY2021

Investigate/consider implementing new service to generate alternate source of revenue to offset going fine-free: License plate renewals, passport services / FY2021

Fundraising/capital development training / FY2021

Hold community listening sessions (focus groups) to start to craft messages for possible 2024 referendum / FY2022

Conduct community survey (may be part of master plan) / FY2022

Hold informational/listening sessions with small groups of potential donors to get feedback and support / FY2022

Form a citizen support committee for 2024 referendum / FY2023

Connect Goal One Progress

Q1 and Q2

The Library responded quickly when the pandemic hit to reduce barriers to Library usage by:

  • eliminating overdues and going fine-free through the summer
  • promoting the online library card application form and then waiving the requirement to come in to the Library in order to use their card
  • issuing temporary library cards to non-residents (those in unincorporated areas of our district)
  • increasing check out limits/times on downloadable/streaming resources
  • implemented curbside pick-up so patrons could at least obtain materials while we were not open to the public

Also in Q1 and Q2 of 2020, these activities were accomplished:

  • A website accessibility overhaul was conducted so that those with hearing and visual challenges will be able to use our website more effectively.
  • Account Services created a military exception so that those who have served in the military and their families would not accrue overdue fines on their accounts.
  • The online catalog (OPAC) added shelf locations and simplified some language relating to the status of held items in an effort to make it more user friendly.
  • Director and Account Services Department Head investigated remote services options and off-site self-service lockers in an effort to make it easier for those who live in the furthest areas of our district can access materials more readily.
  • The Board approved the implementation of remote services by beginning the process to install 30 self-service lockers at our first identified test pilot site of Plainfield East High School.

All other planned activities have been postponed due to the pandemic.

Connect Goal Two Progress

Q1 and Q2

No activities were planned for Q1 or Q2 of 2020 for this goal.

Connect Goal One Progress

Q3 and Q4

Will begin relabeling all call numbers to full author, last name and first initial, after YA/Teen collections are complete.

Discussed a master plan with Nagle Hartray Architects in November 2020.

Lockers installed at pilot location (Plainfield East High School) in December 2020, staff training in early January 2021, available to public 1/13/21

Postponed until spring 2021

Curbside has been modified for what will most likely be its permanent setting, no longer from the Large Meeting Room; a small return bin was added to make returning items/using curbside more convenient

The Library is Fine Free as of 9/1/20

Connect Goal Two Progress

Q3 and Q4

Staff is compiling information on a name change or re-branding to present to the board in early 2021.

The Library has investigated alternative sources of revenue. Due COVID-19, this is no longer a priority.

The Board completed one training on 11/11/20 on development and fundraising.

Library Card

Remote Lockers

Curbside Pick-up

Staff loading a car with materials during curbside delivery