Destination Management Organization

The Destination Management Organization (DMO) conducts business as "Florida’s Sports Coast" and serves to market and develop Pasco County as a highly desirable destination to drive jobs and economic growth through a memorable visitor experience. The DMO is entirely funded by the County’s Tourism Development Tax (TDT), a 5% levy paid by overnight guests in short-term rental accommodations in Pasco County. All proceeds collected from the tax are invested by the DMO in travel marketing and capital development projects in accordance with the Florida Statutes, Section 125.0104, “Tourist Development Tax; Procedures for Levying and Authorized Uses.”

Core Services

As the destination management organization (DMO) for Pasco County, Experience Florida’s Sports Coast is responsible for being the story tellers of our local communities with the purpose of inspiring travel to one day welcome potential visitors who, will in turn, feed the economic engine of the county through support of local businesses. The DMO’s core service is to promote the long-term development of Pasco County as a travel destination through strategic marketing efforts, sales and services, destination development and advocacy as well as stakeholder relations that are measured with DMO resources for optimal performance management.

DMO has strategically identified the following key performance indicators that will allow them to effectively measure and improve performance:

• Deploy effective destination marketing, sales, and services programs
• Facilitate impactful destination development
• Undertake influential DMO advocacy and stakeholder relations
• Attain optimal DMO resources and performance management