Economic Development Division

Performance Dashboard

OVERVIEW

North Port’s Economic Development mission is to promote growth, sustainability, job creation, and improve quality of life through the attraction of new and the retention of existing businesses. Its mission is accomplished through the strategic use of marketing, local and state partnerships, programs, and policies designed to generate a stable tax base for the City and its citizens.


This dashboard features both performance goals and output measures. Departments set performance goals that support their Core Service Areas. These goals are tracked and measured to ensure high quality service delivery to our residents. Output measures report on the level of service delivery (number of work orders completed, number of acres mowed).

Planning

Goal: Identify opportunities to increase targeted industry business recruitment and attraction.

Measure: Number of Recruitment Leads Identified.

FY24 Target is 30

The Division employs various marketing strategies to help attract retail and commercial businesses. Increasing the number of identified prospects maintains a viable pipeline of potential new businesses to our City.

*The division definition of this metric is currently being evaluated to better align with industry standards.


Goal: Identify opportunities to increase targeted industry business recruitment and attraction.

Measure: Number of Leads Converted to Active Projects.

FY24 Target is 12

An active project is when a lead has been acted upon by staff which may include internal meetings with City staff, external meetings, research and assistance in site selection, navigation of City services, or any other activities that work towards bringing the project to completion.

*This is a new performance measure and has not been previously tracked.

Goal: Identify opportunities to increase targeted industry business recruitment and attraction.

Measure: Number of Leads that Represent Projects in Targeted Industries.

FY24 Target is 5

With wide open spaces of undeveloped land, the City of North Port offers many opportunities for developers to build commercial centers or residential communities. Interested in what is happening now? See our current development map. Click HERE

*This is a new performance measure and has not been previously tracked.

Goal: Identify opportunities to increase targeted industry business recruitment and attraction.

Measure: Percent of Market Feasibility Action items completed.

FY24 Target is 35%.

In March 2021, The City of North Port received the results of an Economic Development Market Feasibility Study conducted by Camoin Associates. This report provides an Action Plan for the City to develop appropriate strategies that will help the city reach its economic development goals.

Goal: Provide support for existing, local businesses who need City assistance.

Measure: Number of customers requesting assistance or information.

FY24 Target is 150 Annually


The Economic Development Division responds to inquiries from businesses and residents ranging from how to renew or apply for a business tax receipt to site selection assistance for business relocation.

*Currently this number is tracked manually and does not accurately represent all inquiries and requests. Tracking will improve with a new software implementation.

Goal: Provide support for existing, local businesses who need City assistance.

Measure: Percentage of newly registered North Port businesses in attendance of the Division’s Quarterly Business Welcomes.

FY24 Target is 17%


Ribbon Cutting

Starting in Fiscal Year 2023, the Division will host quarterly business welcomes to invite our new businesses to get to know the City, and other local organizations that they may find helpful. Additionally, it serves as a welcome to the community.

*This is a new performance measure and has not been previously tracked.

At their heart, economic development organizations act as a major marketing arm for their respective cities, counties, and states. The City of North Port Economic Development Division is no exception, working to present the City as an ideal location for the development of new businesses. In doing so, the Economic Development team works hard to post relevant, engaging content on various social media platforms, including Facebook and LinkedIn. The Division is also currently developing a standalone website.

These engagement engines are extremely important to presenting the City in a positive light to the nationwide development community. Learn more about each of our platforms below.

Goal: Increase organization visibility on digital platforms to improve the City’s brand recognition and business climate reputation.

Measure: Average home page views per month.

FY24 Target is 475


The Economic Development Division works to increase the visibility of North Port as a thriving community and an attractive location for corporate headquarters, manufacturing, technology, financial operations, healthcare and more.


In order to produce this visibility, the North Port Economic Development Division manages northportfl.gov/business, a destination page for both our business and development communities. On average, this page receives --- total visits per month, --- of those being unique visitors. www.NorthPortFL.gov/Business

Goal: Increase organization visibility on digital platforms to improve the City’s brand recognition and business climate reputation.

Measure: Average post engagement of all Division social media posts.

FY24 Target is 8.50%


LinkedIn is a social network designed specifically with the business community in mind. It is the best place to make career connections, update the community on business activity, and analyze and present industry trends.


An engagement rate shows the percentage of post viewers who liked, commented, or shared our content. These engagements are important, as they help spread the news, resources, and events we share on LinkedIn.

The average engagement rate for social media posts is 2%-6%; our target is to strive for the high-end of the industry standard at 6%.

Goal: Increase organization visibility on digital platforms to improve the City’s brand recognition and business climate reputation.

Measure: Average open rate of email communications sent.

FY24 Target is 34%.


The Division sends out timely information to a growing audience of almost 5,000 recipients. An open rate indicates the number of recipients who open and actively view the email communication.


The average open rate of email communications if 15-20%. Our target is to exceed the the average, with a target open rate of 34%.

Output Measures


Social Media Followers


Followers on LinkedIn and Facebook indicate the number of users who are interested in receiving our content on a regular basis.

*Facebook page launched in February 2023.

LinkedIn

Impressions on any social platform represent the number of total views the page receives on its content over a period. In this instance, impressions are measured by month.

Facebook


An engagement rate shows the percentage of post viewers who liked, commented, or shared our content. These engagements are important, as they help spread the news, resources, and events we share on Facebook.


Community Outreach

Community outreach and engagement is a key component is creating a positive business climate. Through community outreach, Economic Development promotes existing resources available to businesses as well as influence processes, programs and policies affecting job creation and quality of life.