Food and Wine Fest


In the late 80’s there was one winery and vineyard in Gillespie County, owned by Bob Oberhellman (Bell Mountain Winery). Bob thought it would be a good idea to host an annual event promoting only Texas wine. This is how the Fredericksburg Food & Wine Fest came about. He approached the City of Fredericksburg. At that time Market Square Redevelopment Commission was underway which in turn adopted the concept as an annual fund-raiser for improvements to Market Square. Our mission was and still is to only showcase Texas wine, Texas food products, Texas music and in 2011, we added Texas Craft Beer. The sole purpose of the Fest is to promote everything Texas. Our first Fest was held in 1991.

Goals and Objectives

  • Bring area residents together to get involved, participate and volunteer
  • Establish, develop, and actively maintain a website, media promotions and social media
  • Create three special events and engage wineries to host the Thursday and Friday night events
  • Expose and introduce all attendees to everything Texas
  • Bring new visitors to the area to enjoy the Fest and explore Fredericksburg
  • Stimulate the area’s economy with shopping experiences and dining
  • Increase the number of festival attendees from year to year
  • Work to gain partnerships, create goals and a committee
  • Maintain a positive relationship with sponsors
  • Foster a relationship with local entities such as the Fredericksburg Convention and Visitor Bureau

In order to meet these goals, we will

  • Design and deliver an event that reflects the fest mission
  • Showcase Texas wineries, Texas Craft Beer. Texas Specialty Booths, Texas music
  • Maintain event operations to enhance the festival attendees’ experience and those who are participating as a part of the Fest

What we plan to accomplish in 2023-2024

  • We look forward to hosting the Food & Wine Festival for FY 2025. We will be pausing the festival for FY 2024 in order to plan for future Food & Wine Festival events.

Food & Wine Fest Staffing